- The third generation of the compact accumulates 682,567 vehicles delivered
- Launched in 2012, it has been SEAT’s top-selling car since 2014
- The estate version of the Leon represents more than 30% of the model’s sales
- Between 2012 and 2016, SEAT’s fleet deliveries increased by more than 90%
- Early this year the SEAT Leon facelift was released for sale
In the 18 years since its launch, the SEAT Leon has become one the brand’s flagship models and has yielded major results. The performance generated by the current generation Leon has encouraged the transformation experienced by the company in recent years and has been a significant factor in boosting SEAT sales steadily since 2013, as well as steering the company’s results back into the black. Today, together with the Ibiza and the Ateca, the Leon is one of the three pillars of SEAT.
According to SEAT Vice-President for Sales and Marketing Wayne Griffiths, “the third generation Leon has signalled a turning point for SEAT and is one of the company’s main drivers for change. It is our top-selling model and has enabled us to take a great leap, in our fleet business as well, thanks to the successful estate version we added to the range for the first time in this generation. The Leon CUPRA, the most powerful SEAT in the history of the brand, is an icon that represents the essence of the brand, and it has also helped us reach customers who are seeking an even sportier, more emotional car”.
Sales of SEAT’s third generation of the compact began in 2012, with Alejandro Mesonero-Romano’s signature design. It was the first Leon to add new body styles with a three-door variant, and most notably the ST estate and the X-Perience version. By order of importance, the main markets of the Leon are Germany, Spain and the United Kingdom, and to date, 30.7% of the third generation models sold corresponds to the family sized version. The Leon, and especially in the ST body style, is a strategic model in the fleet channel. Since the launch of the third generation, SEAT’s fleet sales increased by more than 90%.
SEAT launched the Leon facelift this year in January. Together with the Ibiza and the Arona, the Leon is part of SEAT’s biggest ever product offensive. The expansion and upgrading of the range are boosting SEAT sales, which have grown by more than 13% so far this year.