SEAT will be the main sponsor of the Red Bull Air Race to be held at Barcelona’s Bogatell beach on 3 and 4 October next.
The race, in which 15 pilots will by vying for end-of-season honours after the five races already held, is one of the fastest and most spectacular in the world. This legendary race comes back to Barcelona after the successful edition of 2006, during which more than a million spectators came together to enjoy the aerial acrobatics and speeds of over 400 kph at wave-hopping height.
Jan-Henrik Lafrentz , SEATs Vice-president for Sales and Marketing, said: “We are delighted that the Red Bull Air Race has come back to our home city of Barcelona. This thrilling experience provides an avalanche of emotions, and so fits in perfectly with the brand’s philosophy of “autoemoción”.
After three years of sponsoring this championship, SEAT continues to make its presence felt in the race in the shape of inflatable air gates, the aircraft or the pilots’ attire. Additionally, SEAT will be the race’s official car supplier and to that end a large fleet of vehicles - almost one hundred - will be provided. The Spanish car manufacturer will provide a hospitality area of its own – the SEAT Follow Me Lounge - for its guests, as well as displaying brand elements in the public area such as meeting points, pylons, exhibition cars and so on, and where diverse brand promotional activities will be on show for the general public.
Also, at the Red Bull Air Race official aerodrome in Sabadell, SEAT will be providing the new Ibiza CUPRA as a Follow Me car, to guide aircraft from the landing runway.
Of the many promotional activities offered during the race, there will be a fantastic draw for three acrobatic flights, during which the winners will be able to feel an adrenalin rush such as they have never experienced before. The names of the winners will be announced on October 4 at 5 p.m. and the flights will be organized for October 6 at Reus airport in Tarragona.
Additionally, SEAT will be holding the third international meet of the Club SEAT, in which members of this select group will enjoy a special programme put together exclusively for them. And to top it all, SEAT will organize a draw for a brand-new León CUPRA amongst all those participants registering their SEAT vehicle in the Club SEAT up to October 8. For further information concerning promotional activities, consult www.clubseat.es