| ||SEAT today has unveiled its future design language for the first time in Spain. At the Barcelona Motor Show, the carmaker is showing the IBE and the IBX, its two latest prototypes offering a sneak peek into SEAT’s new design language, technology and proposals for electro-mobility. |
• IBE and IBX prototypes share show-stopping new design language and technology
• ECOMOTIVE range underlines SEAT’s environmental awareness
• SEAT presents new Leon FR and showcases the Alhambra 4WD, Ibiza Spotify and COPA line-up
Both the IBE and IBX cars belong to the same family of models and have been conceived with the near-future requirements of urban mobility in mind. The IBE is a SportCoupé, and was singled out at last years Paris Motor Show as the best electric prototype. The IBX, unveiled this year at Geneva, combines the capabilities of an SUV with sporty coupé styling and is designed for a latest-generation hybrid propulsion system.
SEAT chairman James Muir explained: “these two concept cars are a preview of the design DNA of our new models, and also demonstrate SEAT’s interest in electro-mobility. They take different paths - the IBE features all-electric drive and the IBX is a plug-in hybrid, but they are both proof of SEAT’s concern for the environment”.
Muir further underlined that: “we have recently announced SEAT will bring ‘enjoyneering’ to the dynamic, demanding Chinese market. We will sell models manufactured at our plant in Martorell. SEAT is aiming for a brilliant future”.
The Spanish carmaker is currently one of the most environmentally aware on the market. SEAT’s ECOMOTIVE range has evolved into a highly successful line-up of exceedingly frugal vehicles. The greenest versions of the Ibiza, Leon, Altea XL and Alhambra are all on display at the SEAT stand in Barcelona.
SEAT is taking full advantage of its entire-pavilion privilege to exhibit 18 vehicles, including the new Leon FR and the Alhambra 4WD, which are scheduled for market release before this summer. The recently launched Ibiza Spotify, which features the bonus of driver-chosen musical entertainment directly piped into SEAT’s best-selling model, and the brand-new COPA range, which includes an even more extensive equipment line-up on all four-door versions at an extremely competitive price, are only a few examples of the strengths that made the company the leading brand in the Spanish market in 2010 and the first quarter of 2011.
SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting approximately 75% of its production to 72 countries. SEAT is market leader in Spain, and in 2010 reached a turnover amounting to 4.7 billion euros, with total sales of 339,500 vehicles.
SEAT Group employs 13,000 professionals at its three production centres in Barcelona - Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models. The Volkswagen Group production facility at Palmela in Portugal supplies the SEAT Alhambra.
The Spanish multinational also has a Technical Center, a ‘knowledge hub’ bringing together more than 900 engineers whose remit is to be the driving force behind innovation for the number one industrial investor in R&D+i in Spain. In line with its declared commitment to environmental protection, SEAT undertakes and bases its core activity on criteria of sustainability, namely reduction of CO2 emissions, energy efficiency, as well as recycling and re-use of resources.