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Feb 28, 2002
South West
CUPRA is embarking on the next stage of its electric journey as it joins in the Extreme E racing series as the main partner of the ABT Sportsline team.

The announcement, made at the opening of Europe’s first CUPRA Garage in Hamburg, Germany, means CUPRA becomes the first automotive brand to join the electric SUV off-road competition. The opening also saw the unveiling of the striking electric SUV race showcar.

Extreme E is planned to start in early 2021 and is set to travel across some of the world’s most extreme and  remote environments, chosen to raise awareness  of climate change issues.

CUPRA CEO Wayne Griffiths and SEAT Executive Vice-president for R&D Dr. Werner Tietz unveiled the team’s car, accompanied by Alejandro Agag, founder and CEO of Extreme E, and Hans-Jürgen Abt, managing partner of ABT Sportsline.

During the unveiling, it was confirmed CUPRA e-ambassador, Rally Cross and DTM Champion, Mattias Ekström will be one of...

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Active Member
Oct 27, 2011
I like the look of this, will be interesting to see the race series on TV just hope it gets some decent coverage. It does look like a full scale RC car which is pretty cool to me, loved my Tamiya RC car I had as a child.
I would think that the organisers will design each stage so that it's well within the range of the competing vehicles, which makes me now wonder what is the range of these things at race pace?
Letchworth SEAT - car sales sponsor