SEAT has chosen the Paris Motor Show as the backdrop to reveal the details of the biggest product offensive in its history. Following the Ateca, the brand will update the Leon in 2017, launch the fifth generation Ibiza and conclude the offensive by making its debut in the crossover segment with the new SEAT Arona, a designation that was also unveiled today. Arona is the name of a city on the island of Tenerife, in the Canary Islands, as well as a place in the Italy’s Piedmont region. The new SEAT Arona will be developed and manufactured in SEAT’s Martorell factory in Barcelona.
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