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Feb 28, 2002
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The SEAT Board of Directors, chaired by Volkswagen Group Chief Executive Officer, Herbert Diess, has appointed Wayne Griffiths as the new President of the SEAT company, effective October 1st.

Griffiths will continue as CEO and President of the CUPRA brand, as well as remaining Sales and Marketing executive Vice-president of the company until a successor is appointed.

Carsten Isensee will continue as executive Vice-president for Finance and IT, the position he held while he was the acting President of SEAT.

“Wayne Griffiths is one of the Group’s most qualified managers. Over the past four years, he has driven SEAT sales to record levels and is leading the development of the new CUPRA brand. He has my full support and I am convinced that his time as President of SEAT will be a success.”SEAT Board of Directors Chairman Herbert Diess

Diess also expressed his gratitude to Carsten Isensee as intermediate President: “Carsten took over leadership and responsibility in...

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