SEAT continues to break sales records

  • SEAT delivered 342,700 cars until July, the best result in its history
  • Last month’s sales rose sharply by 35.7% to reach more than 52,000 vehicles
  • The brand grew by more than 20% in key countries such as Germany, the UK, France, Italy, Austria, Belgium and Portugal

SEAT kicked off the second half of the year at a record-setting pace as well. Following the best first half results in the history of the brand, SEAT deliveries went up in July by 35.7% compared to the same month in 2017, reaching a total of 52,700 vehicles sold (2017: 38,900). With this result, SEAT posted the best month of July in the history of the company, surpassing the previous record figure set in 2001 (46,200 units).

From January to July this year, SEAT sold 342,700 vehicles, which represents a 20.1% increase over the same period in 2017 (285,400) and achieved its highest sales volume in the first seven months of a year. The previous record was set in the year 2000 (324,400 units).

SEAT Vice-president for Marketing and Sales Wayne Griffiths pointed out that “the increase in sales since January keeps us in the lead of the fastest growing volume brands in Europe. SEAT is posting record volumes thanks to the offensive of models including the Ateca and the Arona. One out of every three cars we are currently selling is an SUV, and this figure is going to go up in the next few months with the consolidation of the Arona and the launch of the Tarraco”.

In other European markets such as Austria (13,700; +24.0%), Belgium (6,900; +45.4%), Portugal (6,800; +22.2%) and the Netherlands (5,700; +26.6%) sales also went up by more than 20%. The increase is even more prominent in Algeria, where SEAT has so far delivered 12,900 vehicles this year, which is 11,700 more than the first seven months of 2017.

Operating profit also increased

In the first half of 2018, thanks to the commercial success registered, SEAT’s operating profit went up by 62.7% compared to the same period in 2017, reaching a historic record figure of 212 million euros. The addition of the Arona to the SEAT model line-up is one of the key factors leading to this result, and the company’s turnover also achieved record levels after going up by 14.5%, reaching 5,786 million euros.