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“Our dream will come true: the CUPRA Tavascan will be a reality. Based on the MEB platform of the Volkswagen Group, it will be designed and developed in Barcelona and will reach Europe and overseas markets in 2024”SEAT S.A. President Wayne Griffiths

This year, CUPRA will play a key role in boosting the company’s financial results. CUPRA’s forecast is to double its sales and more than double turnover, which in 2020 amounted to around nine hundred million euros. The CUPRA mix will increase the company’s total volume by five to 10 per cent.

In 2022, CUPRA will open operations in Australia as part of the brand’s expansion in the Asia-Pacific region.

A dreamed car

At the 2019 Frankfurt Motor Show, CUPRA unveiled the CUPRA Tavascan Electric Concept, which represented its vision of reinvented sportiness. Less than two years later, the brand has...

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