CUPRA Ateca order books open – price starts at £35,900

  • Pricing and specification revealed for the new CUPRA brand’s first vehicle
  • CUPRA Ateca features 300PS, 4Drive and 7-speed DSG gearbox
  • Unique model breaks new ground in the key SUV sector
  • Sportiness combined with practicality in sophisticated design with a recommended retail price of only £35,900
  • High level of standard specification, metallic paint and CUPRA Care service and maintenance all included in the price

CUPRA Ateca – the first model to be launched under the new brand – has opened for UK buyers to order. A unique model in the market, CUPRA Ateca offers the highest performance of any SUV available outside of premium manufacturers. It will launch with a standout inclusive package and a recommended retail price of just £35,900 OTR with a high level of standard spec, metallic paint and CUPRA Care service and maintenance included.

The sophisticated design boasts sporty yet elegant features including CUPRA body styling, exclusive diamond cut alloy wheels, glossy black exterior details, and the striking new CUPRA logo and lettering. Offering the precision and sportiness expected of a CUPRA, this car will give customers a unique proposition: high performance and sporty design combined with the practicality of an SUV in a simple and affordable package.

“The launch of CUPRA Ateca represents a real change in the SUV market – there is simply no other car like it available with such a competitive overall package,” said Richard Harrison, Managing Director of SEAT UK. “With 300PS, CUPRA Ateca offers customers a unique proposition: the high performance expected from the CUPRA name, paired with the practicality of an award-winning SUV and wrapped up in an elegant design – all at an affordable inclusive price. We are excited that CUPRA is creating this new sub-category of alternative premium performance SUVs.”

The CUPRA Ateca’s 2.0 TSI engine delivers 300 PS and 400NM of torque. This technologically advanced engine works with a newly designed Otto Particulate Filter System to fulfil the latest Emission Legislations. This engine comes with a powerful sound, and is equipped with a newly developed DQ381 7-speed DSG gearbox that has been developed to offer sportier gearbox feel with faster, smoother and more precise changes. The gearbox’s development has been modified to combine excellent performance with efficiency.

The CUPRA Ateca comes with the 4Drive traction system which analyses road conditions in real time, including the speed of the car, speed of each wheel, the steering wheel position, and the driving style or mode to quickly and progressively deliver power at each moment to the necessary wheels. The 4Drive system is optimised to work together with all the driving modes: Normal, Sport, Individual, Snow, Off-Road and, of course, the CUPRA mode. When selecting the CUPRA mode in the Drive Profile, the engine reacts immediately with a refined sound, and the adaptive suspension (Dynamic Chassis Control) setup is adjusted to give a sportier edge to the car.

Design – powerful and impressive details
The CUPRA Ateca offers a striking exterior look. At the front, its upper grille features a honeycomb effect with the new CUPRA logo in the centre. The CUPRA letters are in matt aluminium on the lower grille. The black brake callipers, a sporty rear bumper, the copper CUPRA logo on the boot, the four exhaust pipes on the edge of the rear diffuser and exclusive 19” diamond cut alloy wheels with the CUPRA logo all enhance the sportiness and elegance of this unique and dynamic SUV

Glossy black details are a constant on the exterior of the CUPRA Ateca: the roof rails, wing mirrors, window frames, side mouldings, wheels, front grille, front and rear diffusers and spoilers. Other elements bring out the exclusive personality of the car; the welcome light that shines the CUPRA name and logo onto the ground. There are six exterior body colours available: Energy Blue, Velvet Red, Brilliant Silver, Rodium Grey, Magic Black and Nevada White.

Interior – practicality and luxury as standard
The interior is as sophisticated as the exterior, with the standard specification featuring a leather sports steering wheel with copper stitching and CUPRA logo. The black Alcantara seats also feature copper stitching and an embossed logo, and are complemented by Alcantara door panels. The pedals are finished in aluminium and the climate control air vent frames and the central console are finished in gloss black.

With a low centre of gravity and a suspension system that perfectly combines efficiency with progressive, rapid and precise power steering, the new CUPRA Ateca comes with exceptional dynamic behaviour and fantastic ride quality. It can reach a top speed of 153 mph and go from 0 to 60 mph in only 5.2 seconds.

To simplify the buying process for customers, the CUPRA Ateca will launch with a standout package including many of the essentials customers need – high levels of standard spec, metallic paint, and CUPRA Care service and maintenance all included in the price. The CUPRA Care package includes the first three manufacturer scheduled services, featuring a brake fluid change, plus the vehicle’s first MOT. Additionally, there is European roadside assistance coverage and maintenance jobs including brake repairs, wiper blades, air-con service and key batteries, as well as repairs to essential areas including engine, transmission, suspension, electrics and cooling.

A small number of options will be available including a Comfort & Sound Pack featuring BeatsAudio sound system and Advanced Driving Assistance Pack; Design Pack (with 20” Diamond cut copper alloy wheels and Brembo brakes); panoramic roof and tow bar. For Q1 next year, 25 CUPRA specialist dealers will offer a more tailored experience to CUPRA customers, although the model can be ordered from any SEAT dealer.

The standard equipment in the CUPRA Ateca is oriented towards three basic principles: technology, design and safety. That is why systems such as the keyless entry and start system, wireless charger, 8” touchscreen navigation system plus, dynamic chassis control and park assist all come as standard.