An effort too weak, probably just to calm down angry buyers a little bit. Physical climate controls are not coming back for example. I also don't buy "clean lines & simplicity" arguments. All cockpit designs are same now; they look empty, cheap and like no efforts were made to design something different.
I would imagine that it's also cheaper to produce a flatscreen and wiring loom rather than having to design and manufacture numerous individual knobs and switches for a dashboard.
 
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Agree, it is a strange situation. Clean lines of a switch-less, button-less interior is a very good example of form over function and IMHO is not only a driver distraction, but is dangerous. Fortunately, VAG seem to have bowed to customer demand and clicky switches as @Tell has called them earlier in this discussion topic are coming back! 👍🙂

On the few occasions I’ve used the touchscreen in my non-VAG car whilst on the move, I found it quite difficult (impossible?) to fully concentrate on the view ahead. Fortunately in my car, there are physical controls for the frequently used functions - e.g. HVAC, seat and steering wheel heating that I can operate by touch alone without diverting my eyes from the road ahead. I can - and have - also permanently switch off the nannying aids such as lane assist; the car remembers my preferences and they stay switched off so no need to go through the “pre-flight checks” at the start of each journey.
For example, I don't use aircon all that much but yesterday I certainly needed to. I set off at lunchtime when it was already 28 degrees C with the windows down to get shot of what heat I could within the car, but I was literally unable to use the touchscreen for air con functions whilst on the move. As you say, it's a complete distraction as you have to look at what you're doing and trying to aim a finger at the functions is nigh on impossible on the move with the car moving about, so I had to wait until I was at the lights to do it .