CUPRA is doing things a bit differently for the reveal of the new Raval, with live launch events taking place across 12 European cities on 9 April.
Rather than sticking to a traditional launch format, the brand is tying Raval’s debut to local music and city culture, with six public-facing performances taking place in major city centres under the “Follow the CUPRA” banner.
Barcelona, Madrid, Paris, Berlin, Manchester and Milan will each host live shows featuring a mix of well-known artists, with CUPRA saying the performances will include a blend of established tracks and at least one unreleased song.
The line-up includes Nathy Peluso in Barcelona, Guitarricadelafuente in Madrid, Disiz in Paris, Kim Petras in Berlin, Chase & Status and Lancey Foux in Manchester, and Mahmood in Milan.
Alongside those six main events, CUPRA is also holding reveal events in Munich, Vienna, Lisbon, Rotterdam, Copenhagen and Helsinki, giving the Raval a genuinely pan-European launch rather...
