CUPRA Tindaya moves a step closer to production after fresh CEO comments

[Syphon]

The CUPRA Tindaya appears to be edging closer to production, following fresh comments reported by Autocar from SEAT and CUPRA CEO Markus Haupt.



That said, this is not the first time CUPRA has indicated that the Tindaya was always intended to become more than just a showcar. As we previously reported back in September, Markus Haupt said at the time of the Tindaya’s reveal:




“The CUPRA Tindaya Showcar is not a dream, not even an ambition. This is our CUPRA statement, and it’s going to be a reality. While many move away from the driver, we double down on what matters most – the connection behind the wheel. Our focus will always be on the emotion of driving”.




So rather than a sudden change of direction, this latest update feels more like the next stage in a story that was already taking shape last year. According to Autocar, Markus Haupt has now gone a step further, saying the Tindaya “will see the streets in some years”, suggesting the project is progressing towards a final...

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[Tell]

On your text

That matters not just because of the car itself, but because of what it says about CUPRA’s wider direction. The brand has spent the last few years pushing further into more premium territory, and a larger flagship EV would be another clear step in that process.

This is where the local Skoda owner dealer here doesnt see an automatic sales transfer between Seat owners and Cupra, although he'd say that. Cupra in his view being too upmarket. Raval may prove him wrong.

Getting that balance right and turning a profit is the thing. Having Cupra as sub brand of Seat kept Cupras for the boy racers still at a price point. Raval will tick that box as it's own brand. Don't know, Tindaya might go the same way as the Tarraco deemed not to take sufficient market share. I worry about the Tavascan on that one. The Raval parts have come out of the Vag parts bin with a Cupra skin. When it gets to bigger cars with smaller sales, can the Vag parts bin with a Cupra skin work it's magic on profit, we'll see. Then we have Seat on stasis till 2030. They wont need the brand if the smaller Cupras work their magic.

 

[MoToJoJo]

Is it me or does it look like a Toyota CHR?

 

[SRGTD]

Is it me or does it look like a Toyota CHR?

It’s not just you, it’s been mentioned before - post #4 in discussion topic at link below;

CUPRA Tindaya Showcar video and pictures

CUPRA Tindaya Showcar – CUPRA’s bold vision for the future CUPRA uncovers the CUPRA Tindaya Showcar, the embodiment of the brand’s vision, and home to its future design language. “The CUPRA Tindaya Showcar is not a dream, not even an ambition. This is our CUPRA statement, and it’s...

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