Markus Haupt confirmed as Chief Executive Officer of SEAT and CUPRA

[Syphon]

The Supervisory Board of SEAT and CUPRA, chaired by Thomas Schäfer – Member of the Board of Management of Volkswagen AG, Brand Group Core, and CEO of the Volkswagen brand – has appointed Markus Haupt as the new Chief Executive Officer of SEAT and CUPRA, effective immediately. Haupt has been serving as interim CEO since April 1, and now, with the full support of the company’s Executive Committee, formally assumes the position permanently.




“Markus brings over two decades of experience across multiple brands and countries within the Group. His deep expertise in production, logistics, and strategic planning makes him the ideal leader to drive the company’s electrification strategy and CUPRA’s continued growth. Having successfully led the transformation of SEAT and CUPRA’s facilities in preparation for the Electric Urban Car family, he is perfectly positioned to shape the brands’ future.”
Thomas Schäfer, Chair of the SEAT and CUPRA Supervisory Board



Markus Haupt...

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[serdar_18fr]

Looking at the January-August sales figures, I see that they are probably going to have sold a total of 600,000 cars by the end of the year. A pretty good number, but it could have been much higher if they didn't neglect the SEAT brand this much.

 

[Tell]

I would have said that myself . Obviously numbers are up for Cupra since if you want a Seat you have to buy a Cupra. I let that go last time it came up. But if you want to buy a more run around supermini you won't able to once the ICE models run out circa 2035 if not before. With a depleted dealer network that only sells Cupras not much chance of buying a Cupra from a Seat only dealer. That's not rocket science.

They have dug themselves into a little hole / big hole. They can if they so wish re badge Skodas as Seats with an S on the front similar to the Ateca and Tarraco although that model got dumped early but face-lifted in Skoda form. That's their quick fix to the Seat issue if they wanted to go down that route. It might dawn on them that the Seat range is dying. The bottom line income will tell them that after they sum Ateca + Cupra profit lines and not just Cupra.

They got to sort out reliability of their systems as we know failing that we will be buying Chinese or Korean cars. Some of us are musing on what electric car we will buy in the future and keeping an eye on the model line up and reliability moans of the VAG car group... issue we don't have with our pre 2020 models .