Hi,
Spend a lot of time working on VAG groups electronics and just noticed your post. This is a typical missing one wire
problem where a message is being sent but not receiving a reply, this can indicate wrong network issue. Make sure your can high and can low are in the correct place and on the correct network, i think seat's share the same as the new style system then the drive CAN is the one you need to goto!
On the CAN gate connector (T-20e) Pin 16 is CAN High and Pin 6 is CAN Low.
Pulled from my GTI