The SEAT Arona is a cornerstone of the brand’s success. Fuelled by strong sales, it carves out a bold presence of the brand in the urban SUV segment. Now, the SEAT Arona steps confidently into its next chapter as a more robust urban SUV with a dynamic character, driven by three key strengths: a refreshed exterior, enhanced interior, and even greater value across its three trim levels – Arona, Style and FR.
Since its launch in 2017, the SEAT Arona has sold over 750,000 units and earned a central place in the brand’s line-up. It has become a favourite for drivers who want an urban SUV that’s full of energy, personality, and ready for every challenge.
“The SEAT Arona is a fundamental part of the brand’s line-up and a huge part of its success, helping expand SEAT’s reach in the crucial urban SUV market. With its perfect combination of compact dimensions and SUV credentials, the improved exterior character, enhanced interior, and upgraded value proposition, make the Arona an authentic expression of individuality.”
Markus Haupt, CEO of SEAT
The new SEAT Arona is designed, developed and produced in Martorell, Barcelona. It will be launched in January 2026.
Exterior Design
The SEAT Arona’s exterior evolves its rugged spirit with a more robust stance. A stronger visual presence and subtle additions give the urban SUV a confident edge, taking its character to new level.
The new, larger hexagonal grille design enhances the vehicle’s confident proportions. The slimmer Full LED headlights, positioned higher, elevate the front end to create a more prominent attitude, separating it visually from the ground and improving its overall stance. Their refined light signature not only adds a more technical look and a more determined attitude but also improves visibility through the new Full LED headlights.
At the lower section, there is a black area that spans the full width of the vehicle, visually linking the central grille with the side air curtains into a single unit, together with the lateral air intakes and fog lamps. The fog lamps are now positioned lower and integrated into the redesigned front bumper, protected by nozzles within the central grille that lend the front end a more iconic character. To further emphasize the Arona’s aesthetic and all-terrain credentials, black protective elements surround the entire lower section of the vehicle, extending seamlessly to the sides and rear.
The new SEAT Arona enhances its bold design with distinctive dark accents, including black roof rails and a sleek black window frame. On FR variants, a discreet laser-etched FR badge nestles on the B-pillar and the dark aluminium FR badge on the tailgate add a subtle nod to sporty heritage.
The SEAT Arona’s wheel line-up now offers four new designs: two 16” and two 18” options – each available in either painted or machined finishes – joining the existing 17” variants to offer greater visual impact and customisation. So, whether you prefer a bold stance or a refined edge, there’s a wheel to match the drive.
At the rear, the youthful and functional design gains a sportier edge with the addition of a coloured diffuser dark aluminium. The finishing touch is the dark aluminium handwritten model lettering, giving the Arona a signature detail. All versions of the new SEAT Arona now feature 100% LED taillights.
The Arona’s exterior shines with three new colours, expanding the palette to nine vibrant, youthful options and giving customers even more ways to personalise their ride. The new shades – Liminal, Oniric, and Hypnotic join classics like Nevada White, Midnight Black, Magnetic Tech, Candy White, Fiord Blue, and Graphene Grey.
For added flair, customers can choose between two roof colours – Midnight Black and the new Manhattan Grey – both designed to complement the body colour palette of the SEAT Arona.
Interior Design
The SEAT Arona’s interior embraces increased quality, design, and connectivity to a new level mixed with its trademark sense of space and precision with new embossed textiles, and refined materials.
The greenhouse shifts to black, giving the cabin a fresh, cohesive character that’s echoed in the textile door panel inserts and soft-touch materials. The cabin’s feel is complemented by the embossed textiles use on the seats, and the steering wheel wrapped in premium 100% leather, perforated to deliver an immediate sense of tactility and premium quality.
For those who want to take it further, the Arona FR steps up with specific Buckets seats included as standard, adding extra lateral support and sportiness. Dark-tinted rear windows and driving modes also come as standard, amplifying both comfort and dynamic capability.
Lighting is just as important inside as it is outside: LED surrounds around the driver and passenger air vents now offer new colour options – Fresh Mint for Style and Silver metallic for FR – with the latter creating a distinctly sporty atmosphere.
Driver focus remains key. The ergonomically designed multifunction steering wheel puts full control at your fingertips, letting you navigate through the vehicles numerous functions. Behind the steering well sits either the standard 8” digital display, or the optional pin-sharp 10.25” Digital Cockpit – home to all the data and information the driver needs with minimal distraction.
Horizontal lines define the cabin’s functional zones, including the elevated, floating infotainment screen – standard 8.25” with an optional 9.2” – for improved ergonomics and ease of use.
SEAT combines style with practicality: rear seats in all trims split and fold flat to expand cargo space. The boot offers a generous 400 litres placing it amongst the best in its class, complemented by a double floor for versatility, and four metal hooks to secure your belongings.
Trims
The SEAT Arona lets customers shape the vehicle to match their personality. Across its three trims – Arona, Style, FR – drivers can tailor their Arona to fit their lifestyle perfectly, choosing from a wide range of options to make it truly their own.
The Style trim brings equipment usually found in higher trims, such as seats with embossed textile, textile door panels insert, rear parking sensor, air conditioning, 16’’ alloy wheels or leather steering wheel.
For those who want to go further, the Arona FR steps up with front and rear parking sensors, a rearview camera, an FR logo on the B-pillar, dark aluminium FR badge on the tailgate, and darkened exhaust pipes – all as standard. It also includes exclusive bucket seats and selectable driving modes, adding a sportier, more dynamic character.
Each Arona can be taken to the next level with features like Climatronic dual-zone climate control – standard on FR variants –, the larger 9.2” infotainment system, 17” and 18” performance alloy wheels and keyless entry– all designed to elevate comfort, style and technology.
Connectivity
The SEAT Arona is built to be part of the digital world, seamlessly connecting your life to every journey. It brings instant access to your favourite apps, content and contacts – right from the driver’s seat.
At the heart of the experience is the floating infotainment display: 8.25” as standard or an optional 9.2” screen, both integrating Full Link connectivity – wireless or wired – and the SEAT CONNECT system.
Full Link keeps you connected, whether you use Apple CarPlay or Android Auto, bringing your music, contacts and maps into the cabin in a safe, intuitive way – controllable via the touchscreen or the multifunction steering wheel.
The 9.2” infotainment system unlocks real-time online content – from traffic updates to internet radio – all accessible at the touch of a button or through natural voice commands. Just say “Hola, Hola” and the voice assistant comes to life. Whether you need navigation information or want to access contact’s data, it’s all accessible in a completely accessible way.
To elevate in-car entertainment, the new SEAT Sound system combines six speakers, a subwoofer, and a 300W amplifier for rich, high-fidelity audio. So, no matter what audio is brought into the vehicle, it’ll sound pitch-perfect.
With two USB-C ports up front and fast 15W wireless charging so smart devices stay powered and connected –including refrigerated technology to manage thermals characteristics as energy is taken on – and as the tech evolves, charging performance could go even further.
Powetrains
The SEAT Arona, delivers a perfect balance of real-world efficiency and dynamic driving thanks to its range of petrol engines – keeping the urban SUV ready for any adventure.
The line-up features three TSI petrol engines, with outputs ranging from 95PS (70kW) to 150PS (110kW):
- 1.0 TSI 95PS 3-cylinder engine with 5-speed manual gearbox
- 1.0 TSI 115PS 3-cylinder engine with 6-speed manual or 7-speed DSG gearbox
- 1.5 TSI 150PS 4-cylinder engine with 7-speed DSG gearbox
The Arona’s bold stance is underpinned by its robust chassis, pairing front MacPherson struts with a semi-rigid rear suspension, precision-tuned to adapt to every driving scenario. Whether navigating tight urban corners or cruising open roads, the urban SUV delivers dynamic handling that feels both intuitive and rewarding.
Thanks to its suspension height and elevated driver seating, you gain a clearer view of the road ahead and a stronger sense of control behind the wheel. The higher positioning isn’t just about visibility; it delivers presence too. Enhancing comfort, confidence, and making every journey feel more commanding.
Together, the suspension and steering systems work in harmony to create a drive that’s not only smooth and responsive but genuinely enjoyable, turning everyday travel into something a little more special.
With multiple driver modes – Eco, Normal, Sport, and Individual – easily selected at the push of a button, you can tailor the engine response, steering and gearbox to match your mood and needs. The Arona adapts to you, delivering a driving experience that’s uniquely yours.
Safety and Convenience
The SEAT Arona is built to elevate every journey, blending smart safety with effortless convenience to make driving not just easier, but genuinely more enjoyable.
From Adaptive Cruise Control (ACC) to Automatic Emergency Braking and Tiredness Recognition, the Arona integrates cutting-edge driver assistance systems that stay quietly in the background, ready to help when needed, but never intruding on the joy of the drive.
By combining ACC and Lane Assist, Travel Assist delivers semi-automatic driving. It keeps the Arona centred in its lane and adapts speed to match traffic flow – reducing fatigue and making long drives feel effortless. Add Traffic Sign Recognition, and the Arona always knows the current speed limit, enhancing safety no matter how far the adventure lasts.
Changing lanes becomes smoother and safer with Side Assist. Front and rear radars monitor blind spots and alert you if another vehicle is nearby, giving confidence when it’s time to move.
When night falls, High Beam Assist takes over, detecting vehicles ahead and automatically adjusting between high and low beams so the driver always has the best view of the road ahead, but without dazzling oncoming traffic. And advances in lighting technology mean the system, powered by SEAT’s advanced Full LED technology, now delivers more beam range and brightness, lighting the way with clarity and care.
