The CUPRA Raval has passed 50,000 customer orders just six months after its launch, as CUPRA uses the Paris Motor Show to reveal a new CUSTOM CUPRA by ABT package for its compact electric car.
CUPRA says the Raval is now the most successful new-model launch in the brand’s history, with orders more than double its original forecasts. Almost 15,000 cars have already been delivered since the model was introduced in April.
The strong start comes as CUPRA continues to grow overall, delivering more than 250,000 vehicles between January and September 2026, up 2% year on year.
Electric demand is growing considerably faster. CUPRA says orders for its fully electric models increased by 79% to more than 108,000 during the first nine months of the year, while BEV orders were up 158% during the third quarter alone. Almost half of all CUPRA orders placed during Q3 were for an electric model.
“The CUPRA Raval marks the completion of the biggest transformation in our company’s history and years of investment to electrify Martorell. Today, it has become the most successful launch in CUPRA’s history, turning that industrial milestone into real commercial momentum. As we showcase our latest innovations in Paris, the CUPRA Raval continues to drive our growth and demonstrates the full potential of the brand.”
Markus Haupt, CEO of SEAT & CUPRA
CUSTOM CUPRA by ABT comes to the Raval
Alongside the sales figures, CUPRA has revealed the first CUSTOM CUPRA by ABT package for the Raval.
Following similar packages for the Leon and Formentor, the Raval treatment takes inspiration from the UrbanRebel concept and adds a range of more aggressive exterior details.
The package includes:
- Front splitter
- Rear splitter
- Side skirts
- Larger roof spoiler
- Rear winglets
- 19-inch Sport Black Matt alloy wheels
- ABT lettering
- Dark Chrome CUPRA logos
- Bespoke interior details
Together, the changes give the Raval a lower and more aggressive appearance without turning it into a separate performance model.
The CUSTOM CUPRA by ABT package will become available through the configurator on selected Raval variants from the end of November 2026.
Cars ordered with the package from new will have the components handcrafted at the CUPRA Racing Factory before installation. Existing Raval owners will also be able to add the package later through authorised CUPRA dealers.
“By September, CUPRA delivered more than 250,000 vehicles, up 2% year on year, with the CUPRA Raval exceeding all expectations with more than 50,000 orders since its launch. With our ambition to reach 100,000 units next year, the Raval is on track to become CUPRA’s best-selling model.”
Sven Schuwirth, Vice President for Sales, Marketing and Aftersales at SEAT & CUPRA
More Raval features coming in 2027
CUPRA has also confirmed several new features planned for the Raval early next year.
These include an illuminated CUPRA logo and indicators capable of projecting externally, along with a higher maximum speed of up to 190km/h.
A new reversing assistant will also be introduced, allowing the car to automatically retrace up to 50 metres of its previous forward route.
The additions suggest CUPRA is already developing the Raval beyond its initial launch specification, despite the model only reaching customers earlier this year.
Raval becoming central to CUPRA’s growth
The early numbers underline just how important the Raval has become to CUPRA.
It is not simply another addition to the range. Production forms part of the Volkswagen Group’s Electric Urban Car Family at Martorell following more than €3 billion of investment in electrifying the Spanish plant.
With more than 50,000 orders already secured and CUPRA targeting 100,000 Raval sales next year, the brand believes the compact EV could become its best-selling model.
Adding the CUSTOM CUPRA by ABT package so soon after launch also gives CUPRA another way to differentiate the Raval as more electric compact cars arrive on the market.
