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CUPRA reveals CUSTOM CUPRA by ABT pack for Leon and Formentor

CUPRA and ABT have launched new styling packs for the Leon, Leon Sportstourer and Formentor, available from July 2026.

CUPRA has unveiled a new CUSTOM CUPRA by ABT pack for the Leon and Formentor, giving buyers a factory-backed way to add a more aggressive look to both models.

Developed with ABT and hand-assembled at the CUPRA Racing Factory, the new package is designed to bring some of the visual attitude of CUPRA’s more extreme models to a much wider part of the range. It was presented at the Red Bull Ring in Austria during CUPRA Performance Days, and will be available from July 2026.

CUPRA Leon and Formentor ABT Custom Pack

The key thing for buyers is that the package is not identical across the range, so here is a clearer look at what each model gets.

CUPRA Leon and Leon Sportstourer

For the Leon, the CUSTOM CUPRA by ABT pack takes inspiration from the Leon VZ TCR and gives both the hatchback and Sportstourer a much more aggressive appearance.

What the standard Leon models get

On standard CUPRA Leon models, the pack includes:

  • Roof spoiler
  • Rear C-flaps
  • Rear winglets
  • Rear splitter
  • Side skirts
  • Front splitter
  • Dark chrome CUPRA logo
  • Specific rear diffuser
  • 19-inch Mistral alloy wheels in sport black matt

That gives the Leon a much more track-inspired look, especially around the rear, where the extra aero-style elements make the biggest difference visually.

What the Leon VZ models get

For Leon VZ versions, the overall package is similar, but there are some differences in the wheel setup.

Leon VZ models get:

  • Roof spoiler
  • Rear C-flaps
  • Rear winglets
  • Rear splitter
  • Side skirts
  • Front splitter
  • Dark chrome CUPRA logo
  • Specific rear diffuser
  • 19-inch CUSTOM alloy wheels in sport black matt
CUPRA Leon and Formentor ABT Custom Pack
CUPRA Leon and Formentor ABT Custom Pack
CUPRA Leon and Formentor ABT Custom Pack

On certain VZ versions, CUPRA is also pairing the pack with wider 245mm tyres. That applies to the Leon VZ 300PS, Leon VZ 325PS and Sportstourer VZ 333PS, or when combined with Akebono brakes.

CUPRA Formentor

For the Formentor, the design takes more inspiration from the VZ5 and is aimed at giving the SUV a more assertive, performance-led stance across the range.

What the standard Formentor models get

On all Formentor models except the VZ5, the pack includes:

  • Roof spoiler
  • Rear C-flaps
  • Front air curtain frames
  • Rear splitter
  • Side door mouldings
  • Front splitter
  • Dark chrome CUPRA logos
  • 19-inch CUSTOM alloy wheels in sport black matt
CUPRA Leon and Formentor ABT Custom Pack
CUPRA Leon and Formentor ABT Custom Pack

This version of the pack focuses on making the Formentor look lower, wider and more aggressive, particularly at the front where the splitter and air curtain frames sharpen up the nose.

What the Formentor VZ5 gets

The VZ5 gets its own version of the CUSTOM CUPRA by ABT pack, and it is not exactly the same as the rest of the Formentor range.

Formentor VZ5 models get:

  • Roof spoiler
  • Rear C-flaps
  • Front air curtain frames
  • Side door mouldings
  • Dark chrome CUPRA logos
  • 20-inch VZ5 Exclusive alloy wheels in glossy black
CUPRA Formentor VZ5 ABT Custom Pack

CUPRA notes that the front splitter and rear splitter are not included on the VZ5. So while it still gets the ABT treatment, the package is slightly different from the one fitted to the rest of the Formentor line-up.

Hand-assembled at CUPRA Racing

One of the more interesting details here is that every CUSTOM CUPRA by ABT pack is assembled by hand at the CUPRA Racing Factory. That is the same facility behind some of CUPRA’s motorsport projects, which gives the package a bit more credibility than a typical styling accessory pack.

It is still very much a design-focused upgrade rather than a full mechanical conversion, but CUPRA is clearly presenting it as something more special than a few dealer-fit trim pieces.

CUPRA Leon and Formentor ABT Custom Pack

Available from July 2026

The CUSTOM CUPRA by ABT pack will be available from July 2026 for the CUPRA Leon, Leon Sportstourer and Formentor.

Buyers will be able to configure it when ordering a new car or have it retrofitted later through the authorised CUPRA dealer network.

For anyone who likes the look of CUPRA’s more extreme models but does not necessarily want the highest-powered version, this looks like a neat way of getting some of that styling without having to step right to the top of the range.

Other than the whole Xhibit thing of "yo dawg, we put a spoiler on your spoiler", it looks seriously good. I'd totally be up for those add-ons.
 
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All show and no go (apart from 19" wheels / wider tyres).

My money's safe.


Guy

Sent from my Galaxy S25 Ultra using Tapatalk
 
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I like the wheels as they’re not diamond cut. The rest of the pack I could live without.
Interestingly, I notice on the SEAT website, there's also now a couple of model trim levels where the wheels are not diamond cut.
 
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I wonder if you need to buy the full pack including the alloys or can pick and choose bits. The splitter and spoiler are a nice edition, in a Golf GTI Clubsport sort of way, but the bumper stick on fins are a bit OTT in my opinion.

I found this on clip which shows them clearer in real life, which gives a better idea how they look...

 
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I spoke with Cupra Germany and ABT the other day. According to ABT, there won't be a retrofit solution; it will only be available with new car orders.

I find that really disappointing, as I ordered a VZ 325 in February, which will be delivered in September 2026.
 
I spoke with Cupra Germany and ABT the other day. According to ABT, there won't be a retrofit solution; it will only be available with new car orders.

I find that really disappointing, as I ordered a VZ 325 in February, which will be delivered in September 2026.
If your car is not built yet surely you can update the order and pay to add this kit on.
 
Unfortunately, it's no longer possible to change an order. I wanted to add something to my order three months ago, but the dealer said that wasn't possible because the vehicle was already scheduled for production.
 
It was good of the brand to release the info direct to the general public before cascading anything to their dealer network 🙄
Do you think that's Germany specific as the release we saw the way I read it at least indicated that retrofit would be possible. Unless anyone thinks
I've read that wrong.

The CUSTOM CUPRA by ABT pack will be available for the CUPRA Leon, in both 5-door and Sportstourer variants, and the CUPRA Formentor from July 2026. Customers can configure the pack as part of their vehicle order or have it fitted at any authorised CUPRA dealership.
 
As far as I know from ABT, this applies to all countries where the Custom Cupra by ABT package will be available.

Here is ABT's reply:

Good morning Mr. ....,

Thank you for your kind inquiry.

The CUSTOM CUPRA by ABT will only be available through the configurator when ordering a new car.

An after-sales solution is not currently planned.

Best regards,

Peter Urban

Head of Sales & ABT Performance Cars
 
The reply from ABT definitely contradicts what is described in CUPRA's marketing. I would try to speak to CUPRA themselves to confirm as it sounds like there is some confusion from somewhere.

I would find it hard to believe an authorised Cupra dealer wouldn't be able to order the parts. Surely they need to be made available for any sort of accident repair or warranty work at dealer level too.

Perhaps the Head of Sales from ABT is confusing not offering them for sale to the public on their website etc. and not a Cupra Dealership sourcing the parts directly.
 
I first contacted Arnaud Hacault about an article from the website: seat-cupra-mediacenter.com.

This is my email:

Dear Mr Hacault,

A few days ago, the "CUSTOM CUPRA by ABT" was presented and I think it looks awesome. The website "https://www.seat-cupra-mediacenter.com/" states:
"The CUSTOM CUPRA by ABT pack will be available for the CUPRA Leon, in both 5-door and Sportstourer variants, and the CUPRA Formentor from July 2026.
Customers can configure the pack as part of their vehicle order or have it fitted at any authorized CUPRA dealer."
Does this mean that I can have the package retrofitted to my Leon VZ 325, which is expected to be delivered in September 2026, by a dealer?
I thought the package would only be available for new vehicle orders. At least that's what the media is reporting.


I then received a reply from Cupra/Seat, which reads as follows:

Thank you for your message and your positive feedback. I'm very pleased to hear that you like the package as much as we do as a brand.

Currently, the CUSTOM CUPRA by ABT packages are primarily intended to be available ex-works. With this approach, we as a brand want to take this route for the first time and offer the best possible integrated OEM solution.

However, I'd be happy to check with our partner ABT again whether a retrofit is possible for an additional charge.

For transparency, I will also CC one of our contacts at ABT.

@Peter Urban, do you have anything planned in this direction?

Best regards


and then i got the reply i postet ealyer

I would, of course, be thrilled if the kit could be retrofitted so easily, but can the dealer simply order the kit without a VIN?