I believe the phrase 'Sporting arm of VAG' was coined probably around a decade ago just as they were stopping the rallying and looking at moving into motorsport.
10 years on, now with no factory motorsport program, I don't believe SEAT can or do describe themselves as the sporty brand in VAG anymore.
The more modern description, would probably be youthful, dynamic, vibrant and stylish maybe, by their own measure. I think SEAT as a sporty, motorsport brand has gone for now at least. They still hang onto it with sporty models like the Cupra, Cupra R and FR models because they are popular with enthusiasts like ourselves, but generally I'm not sure where I would currently put SEAT and nothing in the current portfolio sets my heart a flutter.
They still have some of that Mediterranean flair about them, the new
Ibiza for example I still believe is one of the most exciting looking supermini's around at the moment. I liked the
Mk1 Leon and I like the
Mk2 Leon and both have stood the test of time to a certain extent and have influenced other marques.
But generally I think the other 3 VAG groups are putting out more interesting products at the moment. But with a new boss at the helm at SEAT i still think they are in a transition of sorts and over the next 18 months it might be more clear as new products start to surface.