Like it or not, Web 3.0 is coming and will be here to stay.
Just like Web 1.0 and the days of usenet were for the original nerds who resisted the move to Web 2.0 as it would change the way they used the internet to interact and open it to a wider audience who didn't understand the intricacies and nuances of a "new technology", we are at the same point of resistance of moving into Web 3.0
We are in the very early days and businesses are trying to jump into the hype now, and a lot of these projects will fail because they're missing the true understanding of the technology and are in it for a quick book, which
CUPRA look like they might be by pushing NFTs - as in the video they've already mentioned their potential future value - NFTs in their current format as overpriced jpegs are very much a proof of concept.
The term has been bashed because the majority of people who are even aware of what an NFT is believe them to be overpriced pixels that you can copy and paste to "own" the same image.
NFTs are just proof of ownership for a digital asset. Their current most popular use case doesn't demonstrate the technology in the best way because of how easily you can "steal" an NFT by copying the image.
I'm on the fence about
CUPRA entering this game, we all know the 3 ways to be successful in business - be first, be smarter or cheat.
You can't cheat with the metaverse/web 3.0 because the whole point is that anyone can audit anything in the blockchain.
They're also not first as Lamborghini announced their NFT project recently -
Let's see if they'll be smarter