OK, so lets assume its the same "fuel" from the same refinery on the same day, thats been put into the Shell V-Power pump, is the same as the BP Ultimate pump, is the same as the Tesco premium pump....
So why would car owners find their car performs differently, from using Shell over Tesco for example?
Going on this assumption, where Shell market their premium fuel as cleaning your engine over time, plus better performance, its only because at the Refinery, that fuel destined to Shell, as had these special additives added, giving it the "premium" properties ?
Whatever has been done to the fuel by the time it gets to the Shell forecourt, I know its better for my car, and my car also says it likes it better, by rewarding me with better performance.

Financial crisis or not, I only ever fill my car up with the premium fuel.