Its a new segment for Cupra, the economy is slowing and the Chinese are eating everyone's lunch. Plus the over 40k VED is a big drag on sales too. Plus it's competing with BMW Audi Volvo etc. I run one and its both an incredibly rare sight on the road and the general public doesn't get the brand. I like it but I think its tough sell image wise. The PHEV is crazy expensive, as the 2.0 so most are the 1.5 which is not a car for the trad Cupra customer. Which is a shame as its a well reviewed car.