No I didn't, you chose the wrong word. Sedate: sleepy, tired slow sluggish. Not a word to describe any hot hatch really.
Now conservative or contempory is a better word to describe a look or a fashion.
Mk2 has never been in your face, they attempted it with the pretty nasty
K1 (my opinion) but even the Cupra R was conservative despite its huge white alloys if you opted for them. My old Cupra with its 19" rims wasn't exactly in anyone's face, just the way I liked it.
SEAT have not really contradicted anything though, because I have not read any official statement where they couldn't offer anyone a choice, or when they have described it as sedate.
There have been statements made by the press, relating to it being maybe more grown up than before and maybe SEAT are looking for a different clientele, though I doubt it's changed its target audience much more than it did for the previous Cupra.
But if I was to take any observation, it would be the improvement of products. They may not be quite there yet with VW or Audi levels of quality (again subjective as I know people that have had bad experiences with most marques), but the latest cars have taken a firm step in the right direction. Both exterior styling and interior quality has stepped up over the previous models. The technology on offer is of the moment rather than being shoe-horned in from the parts bin after the fact.
As I've said before, why does it have to be only one way. Choice is the key, give people more choice and they are more likely to find what they want, to suit their taste. A process that does takes time to achieve. They've learnt a big lesson already in my opinion, by offering a wider choice of body styles and making the volume cars more desirable. Being a realist, I know the companies fortunes are not being made on Cupra sales, whether they are orange or not.
Offering orange styling performance packs is not a contradiction, because the standard out of the
brochure car is a conservative model. But no-one said they couldn't offer something a little more bright to those that want it, who are prepared to add the options.
Listening to the press conference this morning, actually shed more light on the performance pack. It's because the out of the box Cupra couldn't deliver the sub 8 minute time. So adding the Brembos and stickier tyres made it possible. However one can assume that by offering the pack as an option, the company can continue to claim it was made by a production car with the same bits on sale to the customer. Does it mean every customer wants the racing brakes and softer compound tyres, if it's going to cost them a wedge on top maybe they don't see it as important for their commute to work with the odd B road blast every now and again.