SEAT sales advance by 10.5%

  • Success of ST estate version increases Leon deliveries by almost 60%
  • United Kingdom, Germany, Spain and Eastern Europe boost results
  •  More than 600 workers hired due to production increase

SEAT continues to grow at a rate higher than 10% in 2014. The brand has ended the third quarter of the year with an aggregate increase of 10.5%, and 294,000 vehicles delivered, 27,900 more than in the same period 2013 (266,100). This growth momentum is being sustained by Leon sales. Deliveries of the range of this A-segment car have increased by 57.9%, hitting a total of 115,700 units (2013: 73,200). The ST estate version of the Leon, launched at the end of 2013, has sold 32,700 units so far this year. The SEAT Alhambra, with 17,000 vehicles (2013: 14,100) is also making solid gains, and has added almost 3,000 vehicles more than between January and September 2013 – 21.0% more.

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SEAT President Jürgen Stackmann expressed his great satisfaction at the results achieved to date. “For the second year in a row we have grown above 10%, and we expect to maintain this rate during the fourth quarter. The Leon family is a clear success, and in this last quarter we are going to add to it the new X-PERIENCE, the off-road look version. The Leon has already become SEAT’s second pillar”.

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Dr. Andreas Offermann, Vice-President for Sales and Marketing, highlighted growth in the main European markets. “SEAT is increasing above 20% in the United Kingdom and Italy, and more than 10% in Spain and Germany. In Portugal sales have almost doubled, and in Eastern Europe we are growing by 55%. The improvement in our results is based on a solid and ever-increasing range coupled with a stronger presence in Europe”.
United Kingdom, biggest growth-market
SEAT sales have grown 11.4% in Western Europe between January and September in comparison with the first three quarters of 2013 (total: 229,800; 206,300 in 2013), with a market share of 2.5% (2013: 2.4%). The United Kingdom is the market which has contributed most net units (7,200) to the brand’s growth (total: 42,500; 35,300 in 2013), 20.3% more. In Germany, SEAT’s main market, the brand has sold 63,700 vehicles (2013: 57,300), 11.0% more, and in Spain 52,000, 13.1% more (2013: 46,200). Sales have also shown consistent growth in Italy, by 23.5% (total: 9,500; 2013: 7,700), and in Portugal (total: 5,300; 2013: 2,700), where deliveries have almost doubled (92.8%)

SEAT also continues to make headway in Eastern Europe, where it grew by 55.0% up to September, reaching 18,500 units (2103: 11,900). The Czech Republic is the largest market in the region, with sales of 5,400 vehicles (2013: 3,300), 63.4% more. Also, Mexico maintains its position as SEAT’s number one market outside Europe, with deliveries of 15,700 vehicles, followed by Algeria (13,800), Turkey (7,300) and Israel (4.600).

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Production at Martorell up by 12.5%
Car building at Martorell, SEAT’s main vehicle production plant, has grown by 12.5% between January and September 2014 compared to the same period last year. A total number of 327,600 vehicles were built, 36,400 more (2013: 291,200). This increase, thanks mainly to the SEAT Leon, has enabled the hiring of more than 600 workers throughout the year and start up a third production shift on line 2, where the A-segment car family is built.

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