SEAT & CUPRA has reported an operating profit of €122 million for the first half of 2026, up €84 million compared with the same period last year.
The result represents a substantial improvement on the €38 million recorded during the first six months of 2025, with the company pointing to tighter cost control, its wider corporate strategy and continued growth from CUPRA as key factors behind the rise.
Sales revenue also increased slightly, reaching €7.7 billion between January and June, up 1.3 per cent year on year.
H1 2026 results at a glance
- Sales revenue: €7.7 billion, up 1.3 per cent
- Operating profit: €122 million, up 222 per cent
- CUPRA deliveries: 170,100 vehicles
- SEAT deliveries: 129,600 vehicles
The company says its Performance Program, introduced in 2025, is already helping improve efficiency and strengthen profitability through stricter cost management.
The exemption of the CUPRA Tavascan from the European Union’s additional duties on electric vehicles produced in China also had a positive effect on the year-on-year result.
CUPRA Raval exceeds order forecasts
The CUPRA Raval has quickly become one of the biggest stories behind the company’s improving outlook.
Launched in April, the new electric model has become CUPRA’s most successful launch to date, with customer orders reaching twice the level originally forecast by the brand.
The arrival of the Raval also helped drive an 85 per cent increase in orders for CUPRA’s fully electric models during the second quarter of the year.
“In a crucial year for SEAT & CUPRA, our electric models are accelerating our positive trend, with the CUPRA Raval exceeding expectations, doubling all forecasts for customer orders.”
SEAT and CUPRA CEO Markus Haupt
The Raval is produced at Martorell and forms part of the Volkswagen Group’s Electric Urban Car Family, which has been a central part of the factory’s move into electric vehicle production.
Record first half for CUPRA
CUPRA delivered 170,100 vehicles during the first six months of 2026, its best first-half result so far.
That was a more modest increase compared with the 167,600 vehicles delivered during the same period in 2025, but electric vehicle deliveries continued to grow. They were up 7.2 per cent across the full six-month period, accelerating to 18.5 per cent growth during the second quarter.
The SEAT brand delivered 129,600 vehicles during the same period, with demand for the updated SEAT Ibiza increasing by 9.2 per cent.
More work needed on long-term profitability
Despite the improvement, SEAT & CUPRA is being careful not to present the result as job done.
The company says the market remains highly competitive and that it must continue improving its margins and operational efficiency if it is to deliver sustainable profitability over the longer term.
Patrik Andreas Mayer, Executive Vice-President for Finance and IT at SEAT & CUPRA, said the latest figures showed the company was moving in the right direction, but described the progress as only the beginning.
CUPRA continues its international growth plans
CUPRA remains central to the company’s longer-term expansion plans.
The brand wants to increase its European market share to 3 per cent and is also preparing to enter the Middle East from the third quarter of 2027.
With the Raval outperforming its early order forecasts, electric model demand continuing to grow and operating profit improving significantly, the first half of 2026 gives SEAT & CUPRA a much stronger platform for the remainder of the year.
