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CUPRA Tindaya moves a step closer to production after fresh CEO comments

CUPRA had already said the Tindaya would become reality, and fresh CEO comments now suggest the flagship electric SUV is moving closer to production.

The CUPRA Tindaya appears to be edging closer to production, following fresh comments reported by Autocar from SEAT and CUPRA CEO Markus Haupt.

That said, this is not the first time CUPRA has indicated that the Tindaya was always intended to become more than just a showcar. As we previously reported back in September, Markus Haupt said at the time of the Tindaya’s reveal:

“The CUPRA Tindaya Showcar is not a dream, not even an ambition. This is our CUPRA statement, and it’s going to be a reality. While many move away from the driver, we double down on what matters most – the connection behind the wheel. Our focus will always be on the emotion of driving”.

So rather than a sudden change of direction, this latest update feels more like the next stage in a story that was already taking shape last year. According to Autocar, Markus Haupt has now gone a step further, saying the Tindaya “will see the streets in some years”, suggesting the project is progressing towards a final production model.

That is significant because the Tindaya was originally presented as a bold design and technology statement for the brand’s future. Even then, the language around it suggested CUPRA saw it as more than a one-off concept, but these fresh comments point to a firmer production intent.

If it does make the transition as expected, the Tindaya would give CUPRA a new flagship electric SUV sitting above the Tavascan and further underline the brand’s move upmarket. That matters not just because of the car itself, but because of what it says about CUPRA’s wider direction. The brand has spent the last few years pushing further into more premium territory, and a larger flagship EV would be another clear step in that process.

CUPRA Tindaya side profile

Autocar’s report also adds a bit more detail on the technical side, suggesting the Tindaya is expected to use the Volkswagen Group’s SSP platform. What sounds less certain is exactly what powertrain setup the finished car will use. While the concept hinted at a range-extender arrangement, CUPRA appears to be keeping its options open for now depending on how the market develops by the time the car is ready.

That flexibility is no surprise. There is still time before the Tindaya reaches the road, and the wider EV market is changing quickly. The bigger point for now is that this no longer looks like a simple concept car story. Taken together, CUPRA’s own words from last year and the latest comments reported by Autocar make it increasingly clear that the Tindaya is being treated as a serious future model rather than just a design exercise.

There is still plenty we do not know, including timing, final specification and how closely the finished car will resemble the original concept. But the overall direction is becoming harder to ignore: CUPRA always hinted the Tindaya would become reality, and the latest comments suggest it is moving another step closer.

As a result, we have also opened a new dedicated discussion forum for the Tindaya on SEATCUPRA.NET, giving members a place to follow the latest developments and join the conversation as more details emerge.

As a result, we have also opened a new dedicated discussion forum for the Tindaya on SEATCUPRA.NET, giving members a place to follow the latest developments, share thoughts on the concept and production plans, and keep track of new details as they emerge.

On your text

That matters not just because of the car itself, but because of what it says about CUPRA’s wider direction. The brand has spent the last few years pushing further into more premium territory, and a larger flagship EV would be another clear step in that process.

This is where the local Skoda owner dealer here doesnt see an automatic sales transfer between Seat owners and Cupra, although he'd say that. Cupra in his view being too upmarket. Raval may prove him wrong.

Getting that balance right and turning a profit is the thing. Having Cupra as sub brand of Seat kept Cupras for the boy racers still at a price point. Raval will tick that box as it's own brand. Don't know, Tindaya might go the same way as the Tarraco deemed not to take sufficient market share. I worry about the Tavascan on that one. The Raval parts have come out of the Vag parts bin with a Cupra skin. When it gets to bigger cars with smaller sales, can the Vag parts bin with a Cupra skin work it's magic on profit, we'll see. Then we have Seat on stasis till 2030. They wont need the brand if the smaller Cupras work their magic.
 
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