I think the point raised above about getting a younger 'hack' to
review the cars is a pertinent one.
I also think you want different things from cars as you go through life, and some middle age hack very often just wont get what the car is being aimed at with respect to the target market, particularly if he has spent the rest of the day testing a 911.
I drove the Cupra last year, and it has an amazing engine, a lively drive, but I found myself looking around the cabin wondering where the Bose stereo / double DIN Nav / and brushed aluminium trimmings were (and like stated by Mardon, I was a undecided about the DGS box due to the short time spent with it).
I love everything about it, but feel where SEAT have missed out (unlike the upcoming MiTo GTA for instance), is there are too limited an options pack to spec up the luxuries. They will give you a DSG box (over a grandsworth of option) in the price, and offer a grands worth of brakes, but then offer no heated leather buckets, upgraded subwoofered HDD Nav with full music interface for iPod etc... Although I am in my mid thirties, if they extended these kind of options it is a car I would consider in the future, and by not doing so I think they limit their target market further (for those without kids looking for a compact super compact hot hatch - like back to the Mk1 Golf GTi).
It's a great car, with some fantastic features; but when I got back in the slightly overly refined and wooden Audi, the interior is just so well made it makes many cars feel a bit under designed.
Problem is you get used to it and compare everything by it, and journos are supposed to be independent; they SHOULD NOT do this. They should
review every car by the merits of what it offers their target market, and not whether it appeals to them as a personal choice of car for their specific needs.