I've noticed that SEAT no longer say that the Tech Pack is "free". It is now "included" with the car.
But if you look at sites such as Drive the Deal, they charge an extra £1,085 for Tech Pack models (before their discount).
Yea I noted this too, but it's hard work conveying that the base price for the FR trim now includes Technology pack and Full Led Lights to the Seat dealers. Most of them are including the original price of the tech pack to make the margin of discount look larger than it actually is. But a few dealers (like my local guys) in fairness have knocked off £1085 before giving further 8-9% discount. I suppose it's harder for them to do big discounts on the smaller, less expensive car like the 1.4 as opposed to bigger engine cars like 2.0TDI 184PS. Probably because the margin is lower and they still want to make a profit.