From some research they don't sell through
dealers, just direct to the end customer.
I looked at AP and ST too, they have a main UK distributor that gets them from AP / ST in Germany and sells to
dealers in the UK. The UK
dealers then sell to us, the end user. They are marked up twice + VAT. e.g AP sell at £300 to the UK distributor (KW UK), then they sell to the UK
dealer at £360 and the UK
dealer to the customer at £420 + vat (£504). Going on this basis they don't actually look cheap, it just looks like there isn't a handful of middle men taking money off us. But I suppose its phycological, you pay more you get more. If they were £499 would you think, yea I will give them a go.
Anyway I bought a set and having had FK and Vogtland in the past these Racelands are superb for the price. Each to their own though. I am happy with my choice.