I think there is an option for a ceramic heater as in the manual there is a large fuse marked for this purpose but i don't have this, perhaps in the winter pack(?)
Not sure if it's winter pack or just for countries with colder climates.
The A3 has an electric heater that runs for the first few minutes before the coolant warms up, meaning you get warm air near enough instantly from the vents (this is separate to the optional aux heater), but I'm guessing this may be a feature SEAT haven't fitted to help bring the costs down?