Syphon

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www.seatcupra.net
CUPRA Press release follows



CUPRA UK has opened the order books for the new CUPRA Leon 1.5-litre TSI 150PS, priced from just £29,515 OTR.



The new engine option introduces greater affordability and choice to the brand’s iconic sporty hatchback. The 150PS turbo petrol direct injection TSI units are available with either a six-speed manual gearbox – a first for the CUPRA Leon range – or a seven-speed DSG-auto gearbox which is priced from £31,655 OTR.



Peak power of 150PS is produced between 5,000-6,000 rpm, with peak torque of 250Nm arriving between 1,500-3,500 rpm. Both gearbox options deliver 44.8-47.9mpg on the combined WLTP cycle and a top speed of 133mph. The DSG-auto delivers a marginally quicker 0-62mph time of 8.7 seconds compared to the manual’s time of 8.9 seconds.



Initially, the 150PS engine is available to order on just the Leon 5dr Hatch, with pricing for the Leon Estate to follow in due course. The CUPRA Leon 190PS TSI DSG-auto will also be available to order...

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Seastormer

Cupra Leon VZ2 300/CBF1000
Apr 25, 2014
4,479
477
67
Edinburgh (Scotland)
To me CUPRA has got it all wrong, we should be seeing more power in the cars, not bringing out slow, low bhp motors and charging high prices when a SEAT FR would suffice. CUPRA used to be the top of the model run not warm hatches etc, don't think I will be buying another one unless they start producing some quicker motors in the future.
 

martin j.

Active Member
Feb 11, 2007
1,879
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Herself had a quick look, no nice colours! End of discussion. It does seem just like a higher? spec FR though
 

BigJase88

Jase
Apr 20, 2008
3,677
1,025
So how much is it more than the comparable FR with same spec

Its only a couple hundred more than an fr sport.

However the fr sports paint options are all free. Cupra paint costs money.

Im a bit confused. I don't really get it 🤷🏻‍♂️ whats the point in the leon fr 1.5 tsi AND the cupra 1.5 tsi 😵💫
 
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Seriously?

Active Member
Apr 20, 2018
1,136
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It's all down to personal taste, but I actually prefer the SEAT version. Nicer wheels, nicer seat material.
And factoring in the paint costs, a reasonable chunk of change to tuck in the back pocket compared with the Cupra.
 
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jcbmally

Started with nowt and still have most of it left.
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Dec 26, 2013
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I think the pricing is high for the car. A family member has just bought a brand new Merc A-Class AMG 140bhp and it is better spec’d. I know Cupra is trying to be a premium brand but IMO it’s got a big thorn it’s side called the Leon FR.
 

Railwayman

Active Member
Jun 13, 2022
80
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Lancashire
Looking at from a different angle, would it be fair to say that VAG feel that some customers just will not consider a SEAT and the CUPRA brand is much more likely to draw them in? I would never have considered a SEAT even five years ago and had it not been for my daughter buying an Ibiza, I would have continued to think of the brand as a cheap Fiat as it was in my early driving days (more fool me) Members like Seastormer who have been loyal to the brand for years clearly feel that CUPRA and what the badge has stood for in the past is disappearing. I think that it is possible that the SEAT brand could eventually be replaced by CUPRA in markets around the world and potentially altogether one day?
 

adrianator

Active Member
Sep 13, 2022
56
19
Looking at from a different angle, would it be fair to say that VAG feel that some customers just will not consider a SEAT and the CUPRA brand is much more likely to draw them in? I would never have considered a SEAT even five years ago and had it not been for my daughter buying an Ibiza, I would have continued to think of the brand as a cheap Fiat as it was in my early driving days (more fool me) Members like Seastormer who have been loyal to the brand for years clearly feel that CUPRA and what the badge has stood for in the past is disappearing. I think that it is possible that the SEAT brand could eventually be replaced by CUPRA in markets around the world and potentially altogether one day?
I believe the plan is to have Cupra as a separate brand and stop depending on Seat. If you look at the future models you'll see that they're not Seat cars with different badges.
 

BigJase88

Jase
Apr 20, 2008
3,677
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I understand the move as i believe the 1.5 tsi will be the best selling cupra leon as the 1.5 tsi is most likely the best selling formentor. People want the look of the performance models.

This however in turn upsets the purists. The main purchasers of the cupra brand are likely to be those in their 20's to which not all may be able to afford the running costs of the high performance motors / insurance
 

Seastormer

Cupra Leon VZ2 300/CBF1000
Apr 25, 2014
4,479
477
67
Edinburgh (Scotland)
I understand the move as i believe the 1.5 tsi will be the best selling cupra leon as the 1.5 tsi is most likely the best selling formentor. People want the look of the performance models.

This however in turn upsets the purists. The main purchasers of the cupra brand are likely to be those in their 20's to which not all may be able to afford the running costs of the high performance motors / insurance
How many 20 year olds can afford this sort of money, I had my first SEAT back when I was 41 (1996) and have stuck with the brand since then. My first was a Biza GTI, then a few Cupras, before my Leon Cupra 280 in 2014, which I had for nearly 8 years with no faults at all till it went for the VZ2 300 I now have.
 
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SRGTD

Active Member
May 26, 2014
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The main purchasers of the cupra brand are likely to be those in their 20's to which not all may be able to afford the running costs of the high performance motors / insurance
How many 20 year olds can afford this sort of money.

Maybe not too many 20 year olds if the only option was to buy the car outright. However, someone in the age range 20-29 may well be able to afford the monthly PCP or lease payments on a new 1.5 tsi Cupra Leon.

On the face of it, introducing a 1.5 tsi Cupra Leon does seem to be an out and out marketing strategy to attract more buyers and grow the Cupra brand. There will always be those buyers who’ll be attracted to a more premium brand and be prepared to pay a premium price for a more upmarket badge, even if the product gives them nothing extra (sometimes it‘ll give them less) compared to equivalent products with less premium badges - e.g. someone who pays a price premium for buying an Audi when they could’ve bought an equivalent mechanically identical Seat or VW model with more equipment for less money.

The power of marketing and brand strength………..🤔
 
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BigJase88

Jase
Apr 20, 2008
3,677
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How many 20 year olds can afford this sort of money, I had my first SEAT back when I was 41 (1996) and have stuck with the brand since then. My first was a Biza GTI, then a few Cupras, before my Leon Cupra 280 in 2014, which I had for nearly 8 years with no faults at all till it went for the VZ2 300 I now have.
Yeah PCP or lease deals are the route.

The amount of 20 something's i see with a brand spanker on their mothers drive is astounding. Easy to pay £4-500 a month when living at home and have lots of fun tokens to spend with no mortgage
 
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Philk

Active Member
Nov 19, 2020
115
46
Last week's Autocar highlighted that VW Group may be planning to kill off the SEAT brand and to focus on CUPRA where higher margins are present. I would see the inclusion of a 1.5 150PS version as clear evidence of this given this would normally be the FR model in the SEAT range.
 
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Kingskullz

Active Member
Oct 23, 2022
63
15
To me CUPRA has got it all wrong, we should be seeing more power in the cars, not bringing out slow, low bhp motors and charging high prices when a SEAT FR would suffice. CUPRA used to be the top of the model run not warm hatches etc, don't think I will be buying another one unless they start producing some quicker motors in the future.
Very sad... Cupra was meant to be a sports brand. Now they are just trying to attract as much audience as possible with the smaller lower powered engines....
 

SRGTD

Active Member
May 26, 2014
1,949
967
Last week's Autocar highlighted that VW Group may be planning to kill off the SEAT brand and to focus on CUPRA where higher margins are present. I would see the inclusion of a 1.5 150PS version as clear evidence of this given this would normally be the FR model in the SEAT range.

So if killing off the Seat brand does happen and non performance models are added to the Cupra vehicle range, the cynical side of me would say the initial creation of Cupra as a separate brand could be viewed as just a Seat rebranding exercise. I suppose it does present an opportunity to charge more for non-performance Cupra branded vehicles to reflect VAG’s aspiration of Cupra being a premium performance car brand (even if not all Cupra’s are performance models) and if profit margins are higher, the opportunity to generate additional profit too.

There’s a key dependency of customers recognising and accepting Cupra as a premium brand and being willing to pay the higher (than Seat) premium prices rather than defect to lower priced alternative options from outside of VAG.
 

BigJase88

Jase
Apr 20, 2008
3,677
1,025
So if killing off the Seat brand does happen and non performance models are added to the Cupra vehicle range, the cynical side of me would say the initial creation of Cupra as a separate brand could be viewed as just a Seat rebranding exercise. I suppose it does present an opportunity to charge more for non-performance Cupra branded vehicles to reflect VAG’s aspiration of Cupra being a premium performance car brand (even if not all Cupra’s are performance models) and if profit margins are higher, the opportunity to generate additional profit too.

There’s a key dependency of customers recognising and accepting Cupra as a premium brand and being willing to pay the higher (than Seat) premium prices rather than defect to lower priced alternative options from outside of VAG.
But then where does the new premium brand sit?

Is a rebranded Seat as Cupra going to be on par with say a VW badge? Or are they aiming higher than that? Surely that's then Audi.

I think they are confused with their identity. I suppose it is 2022 and thats not an uncommon thing
 

Seastormer

Cupra Leon VZ2 300/CBF1000
Apr 25, 2014
4,479
477
67
Edinburgh (Scotland)
So if killing off the Seat brand does happen and non performance models are added to the Cupra vehicle range, the cynical side of me would say the initial creation of Cupra as a separate brand could be viewed as just a Seat rebranding exercise. I suppose it does present an opportunity to charge more for non-performance Cupra branded vehicles to reflect VAG’s aspiration of Cupra being a premium performance car brand (even if not all Cupra’s are performance models) and if profit margins are higher, the opportunity to generate additional profit too.

There’s a key dependency of customers recognising and accepting Cupra as a premium brand and being willing to pay the higher (than Seat) premium prices rather than defect to lower priced alternative options from outside of VAG.
That's what will happen, I looked hard at a Hyundai i30 N Perf and Toyota GR Yaris before I got the CUPRA.
 
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