You do not have to press the Cupra button three times.My VZ2 always starts in comfort mode, so no soundaktor, then I simply press the mode (Cupra) button 3 times to get to the personalised (cog) setting (which I have added the noise) and I'm away. Easy peasy.
Press and hold it and you are in Cupra mode. Press it again briefly and you are in the last mode.
I only use this button to switch between Cupra and Gear / Individual mode. And these are the only two I use .