I hadn't thought of using heated seats as an extra load, maybe because my car (B8 S4) does not have them, though my wife's 2015 VW Polo 1.2TSI 110PS 6MT does, so I'll try that today to see if it makes much of a change to the voltage "seen" at the 12V DC power socket.
Both my cars, a 2011 Audi S4 6MT and the 2015 VW Polo 1.2TSI 110PS 6MT have had new batteries fitted over the past few years, the S4 got a new same size AGM really just because it was 10 years old, the 2015 VW Polo 1.2TSI got its original EFB replaced with a "next size up" AGM, again as the car was now over 10 years old. So neither original battery was causing any problems in either car. Both car's BMS were updated to reflect the new battery in the S4 and the new but different type and size of battery in the VW Polo 1.2TSI.
Most of the time, especially in cold weather, over a typical 10 > 20 miles journey, the voltage at the 12V DC power sockets is close to the 14.9V level, although I noticed that the voltage on the Polo did drop quickly during the recent " warm spell" of weather.
It does seem to still be a bit confusing, I thought that it would have become very easy to guess what the voltage would be during a normal journey - but there again, what is a normal journey, I have found that the Polo, especially with its original EFB battery fitted, would frequently end up with "auto stop" disabled at the end of a smooth 10 miles run - and I've put that down to the smooth/slow driving due to rush hour, but flow well, traffic, and I had ended up with the car, after initially re-charging the battery, was now "harvesting" that charge and when I had stopped at the first set of lights, it was not in a position to enable "auto stop". That might just be due to me driving the car in a way that is not representative of a typical driver - I think that frequent accelerating and coasting-braking is expected, and sometimes that is not how I drive, typically when this happens, the "average journey MPG" is extremely high - so yes, as most of us already know, "auto stop/start" can sacrifice economy for something else!