Right, got mine fitted a week ago and just got a chance to see what they're like in darkness the other night.
The H7 dipped lights are good, better than the standard ones - seem to light up reflective or light-coloured stuff better than before, e.g. cats-eyes, road markings, road signs etc. General lighting a bit better than whatever was on my car already.
The sidelights are blue - I bought the xenon white ones and they still seem pretty blue in colour. They also don't light up jack s**t but then you don't really expect sidelights to illuminate anything much, just make you slightly more visible in lower light. They look quite smart I guess so am happy with that.
Overall they're good bulbs I reckon. If you buy from that website tho remember, their prices are per pair, not per bulb. I got 4x H7s and 4x sidelights despite selecting two of each on the website. Good job too cos two of the LED sidelights didn't seem to work.