CUPRA has revealed more detail on the new CUSTOM CUPRA by ABT package for the Raval, including how it was developed, how the components are fitted and when it will become available.
First shown at the 2026 Paris Motor Show, the package takes inspiration from the CUPRA UrbanRebel concept and has been developed jointly by CUPRA and ABT to give the Raval a more aggressive, motorsport-inspired appearance.
The pack will be available from late November 2026 and CUPRA says it will be offered across all Raval versions, colours and markets.
Inspired by the UrbanRebel
The starting point for the package was the CUPRA UrbanRebel concept, which previewed much of the design direction that eventually appeared on the production Raval.
CUPRA and ABT worked together through several prototype stages, with CUPRA teams travelling to ABT’s base in Kempten, Germany, as the individual components were developed.
“Our CUPRA team visited Kempten (Germany) several times to work side by side with ABT and develop various prototypes until we came up with a pack in which every element complements the character of the car.”
Miguel Díez, Head of Commercial CUPRA Design House and Accessories
The result is a package developed specifically around the proportions of the Raval rather than a collection of generic aftermarket parts.
What does the CUSTOM CUPRA by ABT pack include?
The package adds a series of exterior changes intended to make the Raval look lower and more aggressive.
These include front and rear splitters, side skirts, a more prominent roof spoiler and additional winglets, together with 19-inch Sport Black Matt alloy wheels and ABT branding.
CUPRA says the splitters and side skirts visually lower the car, while the larger rear spoiler and winglets extend its proportions and add a stronger performance influence.
Díez describes it as “the most comprehensive design accessories package we’ve ever created”.
Hand-finished at the CUPRA Racing Factory
One of the more unusual aspects of the package is how it is prepared.
CUPRA says up to eight departments have been involved in the project, with cars passing through a dedicated area inside the CUPRA Racing Factory where the components are fitted and checked by hand.
Each piece is individually prepared, adjusted and inspected before installation.
“Each piece is prepared, adjusted and checked individually before being fitted, with the same level of precision and attention to detail as in our motorsport projects.”
Xavi Serra, Global Head of CUPRA Racing
It gives the package a rather different production process from the normal accessory route, with CUPRA deliberately linking it to the same facility used for its racing activities.
Factory order is clear, aftermarket fitting less so
What is clear from CUPRA’s latest announcement is that the CUSTOM CUPRA by ABT pack will be available to select in the Raval configurator from late November 2026.
The release also states that the package can be added after the vehicle has been delivered.
That would appear to confirm an aftermarket or dealer-fit route, but the wider picture is not quite so straightforward.
CUPRA’s central communications have repeatedly referred to CUSTOM CUPRA by ABT packages being available after purchase, both for the Raval and previously for other models.
However, information coming from different markets has not always been consistent with that message. Responses from local management and representatives in some countries have differed over whether complete packages can actually be retrofitted once a car has been delivered.
As a result, we would not yet assume that aftermarket fitting will work in exactly the same way in every market.
For UK buyers in particular, we don’t know whether the full Raval package will be available to retrofit through the dealer network, how that process would work and whether there will be any restrictions depending on specification.
The factory-order position is much clearer: CUPRA says the pack will be selectable directly in the configurator across all Raval versions, colours and markets.
Raval gets the most extensive ABT package yet
The Raval is the third CUPRA model to receive the CUSTOM CUPRA by ABT treatment, following the Leon and Formentor.
CUPRA is positioning this as its most comprehensive accessories package so far, and the ability to specify it across the complete Raval range should make it considerably more accessible than a limited-edition derivative.
It also continues the direction CUPRA has taken with CUSTOM CUPRA by ABT more generally, offering a more individual appearance without creating a completely separate model.
With configurator availability beginning in late November, we should soon have a clearer picture of pricing and, hopefully, how the aftermarket route will work in individual countries including the UK.
