Have they got the bonnet up M0rk?
To those of you expecting 4wd - get real, besides; it keeps the car "cheap" and "light" so I wouldn't really want it.
To those of you expecting fins, flared arches and other sticky out bits, again - get real, besides; it keeps the car "cheap". If you want those things, get the aero kit. Not everyone likes those things or wants to pay for them, that's why the the aero kit is an option.
Oh, and - I havent seen the design/concept brief, but I can't imagine it said "The mkII Cupra should be a step forward, but be priced as to make the difference between Timbo's current Leon and a new one less than his depreciation (minus the resale value of his mods)".