It's definitely more about how it gets handled - which is purely down to who you end up dealing with. People make the difference there for sure.
I used to use Westerham Garage (near, umm, Westerham) up until they left the dealer network. Been going to Caffyns for 5 years for aftersales stuff and they've been great. Far cry from two other (both now defunct) places near Crawley.
I do get the impression that SEAT are hot on dealer service these days. Particularly customer feedback - this seems to be having a good effect from a customer point of view. There's been a definite improvement over the time I've had SEAT vehicles, and that can only come from stronger scrutiny of the service people receive.
I don't know if they get penalised for poor feedback, but it's possible I guess.
Definitely no poor feedback for this dealer from me though!
A new woman took over at board level in the uk with a brief to improve customer service. I had occasion to contact her. I had a call back the next day from her deputy. Matter resolved. This was about a bumper that Brighton seat destroyed.
They too are now defunct. You can read about it on one of my earlier posts.
Actually COPTHORNE SEAT WERE TAKEN OVER BY THE JCB group and I have found them to be excellent