I think they are standard bulbs, you can buy them with either the projector style lens (what you should be using if you're fitting hids to diffuse the light) or the standard reflectors for normal bulb use.
the ones above have the projector lens. With standard bulbs it will probably be quite dim.
The only thing that put me off whas the chrome strip the leds were mounted to. But they don't appear very apparent on these photos.
Not a bad front bumper either if you don't like fogs and aren't fussed about your number plate blocking air!