APR have some great products, I have no complaints about their hardware its been solidly brilliant and it will remain on my car and I will sing its praises whenever approached on the subject. I also know the Mk1 LCR code was very competent which was developed in close partnership with Awesome.
Though as an outsider and customer looking in I just don't see APR's focus is on Europe and I'm not sure it ever was. It could well just be sour grapes over what happened when REVO muscled in on their market stall 8 or 9 years back as the whole legal case kicked off over APR Europe. They felt they had to take an interest in this market and for a while they probably did.
But while they are making pots of money in the States and Australia and their brand flourishes in those markets, the UK just seems to be of secondary importance. Some big promises, but very little emphasis on developing results for either their customers or their
dealers...especially in regards to coding.
Just my thoughts on it, and only my perception of what I've witnessed over the past decade or so of being an interested customer that has a keen interest in the industry.
I'm happier for Awesome over this whole thing, that they have made the decision commercially to become REVO
dealers, the market in this country is strongly on the side of REVO now. Tuning is a fickle game, people will go where they see the best figures and where they see the majority of development and result. For a while in Europe at least that hasn't been happening with APR code, its been a slow development process problematic and not producing the proven performance the competition have.
From Awesome's point of view as a
dealer, customers not choosing APR or being unhappy with APR has the detrimental effect of customers not choosing Awesome for their
servicing work, or other tuning products which are more often than not entirely unrelated with APR products. However thats how many people view it and thats obviously concerning to Awesome if they are losing bread and butter customers due to a perception that because they offered APR over REVO they are not any good to deal with. They had good faith in a product, they wanted to further develop the product but seems the manufacturer didn't have the same view.
REVO develop here, they base their operations here, and its makes great commercial sense for REVO to have Awesome selling their product. As a premier VAG specialist in the UK, having REVO at Awesome is a mighty feather in REVO's cap too, and I know that's not lost on REVO either.
![[B)]](/forums/styles/seatcupra/oldforumsmileys/shades.gif "Cool [B)]")
time for a change maybe
